The Italian luxury brand Brunello Cucinelli has reported a 10% increase in revenue at constant exchange rates for the first quarter of 2024, in line with market expectations. Total sales for the period reached €342 million, confirming the brand's resilience amid a volatile macroeconomic backdrop.
This result underscores the stability of demand for high-end products, despite global risks and uneven consumer recovery across regions.
The company's management has reaffirmed its revenue growth forecast of 10% annually for 2025 and 2026. As noted in the statement, the first quarter of 2025 and the beginning of the second quarter also show a positive performance, strengthening confidence in the stability of the luxury goods segment.
Key factors contributing to the maintained growth pace include:
Commitment to traditional Italian craftsmanship
Investments in expanding production capacity
High customer loyalty
Focus on international markets with strong purchasing power
Brunello Cucinelli views its current achievements as a foundation for more ambitious goals. The company aims to double its revenue by 2030, relying on a combination of consistent expansion and organic growth.
As part of this strategy, the brand is investing in production facilities, upgrading logistics, and strengthening distribution across key markets. Its unique market positioning — at the intersection of artisanal craftsmanship and modern luxury — makes it less susceptible to short-term sector trends.
Unlike broader luxury brands, Brunello Cucinelli maintains a niche but loyal customer base, making direct comparisons with sector-wide indicators less relevant.
Goldman Sachs has reaffirmed its “Buy” rating on Brunello Cucinelli, maintaining the view that the brand's valuation premium over its competitors is justified by its strong long-term profit growth potential.
The bank's analysts highlight several factors behind their continued support:
Disciplined pricing strategy
Tight control over supply chains
Balanced international expansion
Innovation within the framework of traditional luxury
Support from leading investment houses continues to enhance the brand’s standing on international financial markets.
The results achieved by Brunello Cucinelli confirm that the luxury segment remains resilient, even in the face of external pressures such as inflationary challenges, exchange rate fluctuations, and economic slowdowns in specific regions.
Thanks to high margins and a differentiated market approach, luxury brands like Brunello Cucinelli are able to minimize the impact of short-term volatility and remain focused on executing long-term strategic plans.
Brunello Cucinelli’s steady growth shows the strength of true luxury in uncertain times.
