Ford Introduces 2025 Ranger Super Duty with Enhanced Capability and Pricing for Australia

Ford Motor Company $F has confirmed pricing and technical specifications for the 2025 Ranger Super Duty, a reinforced variant of its top-selling pickup designed for Australia’s rugged environment. The single cab model starts at AUD 82,990, with the Super Cab-Chassis at AUD 86,490, and the Double Cab-Chassis priced from AUD 89,990. With optional upgrades such as a tray and metallic paint, total cost can exceed AUD 100,000. This variant reflects Ford's strategy to expand its presence in the high-capacity utility segment by offering a work-focused platform that meets the operational demands of industries like construction, agriculture, and resource extraction.

Specifications Aligned with Industrial Needs

The 2025 Ranger Super Duty features significant load and towing capacities:

• Gross Vehicle Mass (GVM): 4,500 kg.

• Braked Towing Capacity: 4,500 kg.

• Gross Combination Mass (GCM): 8,000 kg.

• Chassis Configurations: Single, Super, and Double Cab.

These specifications place the vehicle among the most capable pickups in the segment, positioning it to support heavy equipment transport and sustained off-road utility.

Structural Upgrades and Engineering Focus

Built on a reinforced ladder-frame platform, the Ranger Super Duty prioritizes strength and reliability over passenger-centric features. The chassis, suspension, and drivetrain have been tuned to support commercial-grade usage in remote and high-stress environments. Ford has not introduced significant aesthetic changes to this variant, focusing instead on functionality and lifecycle performance in extreme conditions. The launch aligns with continued demand for high-GVM vehicles in regional and resource-heavy sectors.

Ford’s Strategic Statement

Commenting on the model, Andrew Birkic, CEO of Ford Australia, stated: “Customers have asked for a Ranger that can perform in Australia’s toughest conditions. The Super Duty delivers the towing, payload, and GCM required to meet those expectations”. This product launch underlines Ford’s commitment to the commercial vehicle space, which represents a stable revenue stream amid fluctuating consumer auto demand. The model also complements Ford’s broader portfolio in the Asia-Pacific market, where demand for utilitarian platforms is expected to remain resilient.

Market Impact and Positioning

The Ranger Super Duty enters the Australian market at a time of continued infrastructure development, mining expansion, and high rural vehicle utilization. Its release supports Ford’s pursuit of market share in a profitable niche that prioritizes durability, load capacity, and operational dependability over luxury or design-driven appeal.