Inspired by overwhelming online success in the United States, South Korean cosmetic startups are aggressively expanding their footprint in the world's largest consumer market. Despite facing tariff-related headwinds, these companies remain confident that the mass popularity of Korean beauty products, or “K-beauty,” will outweigh the economic impact of tariffs. Brands such as Tirtir, d'Alba, Torriden, and Beauty of Joseon are actively negotiating supply agreements with major US retail chains, signaling strong ambitions to capture a larger share of the lucrative American market.

Marvell Technology $MRVL, a prominent semiconductor company, announced on Thursday a revenue forecast for the second quarter exceeding Wall Street’s estimates. This optimistic outlook is primarily driven by robust demand for Marvell’s specialized chips powering artificial intelligence (AI) applications within data centers.

Amid ongoing volatility caused by the US-China trade war, retail companies have experienced significant fluctuations in their stock valuations. The unpredictability of President Donald Trump's trade policies has prompted board members and owners of retail firms, whose share prices have been adversely affected, to consider privatization as a strategic response. The recent move by Skechers $SKX, which transitioned into a private company earlier this month, exemplifies a growing trend where retail firms seek stability away from public market pressures.