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In 2024, the luxury goods market faces intensified headwinds, with iconic Italian fashion house Valentino reporting a notable 22% drop in operating profit. This contraction reflects a wider, global trend: declining demand for luxury items, a reality especially apparent in key Asian markets.
For years, Asian consumers have driven growth in the European luxury sector. However, these brands recently turned their gaze westward, hoping affluent Americans could counterbalance sluggish sales in Asia. Yet, the evolving US trade policy under former President Donald Trump has added new hurdles, ushering in a prolonged downturn for the industry not seen in recent years.
1. Persistent decrease in interest for luxury goods across critical Asian markets
2. Rising one-off expenses tied to growing and managing Valentino’s own retail stores
3. Shifting international trade policies curbing buying activity
4. Lingering economic uncertainty in China, weighing on consumer patterns
5. Intensified competition from fellow European high-end fashion houses
Valentino’s annual statement highlights not just the weight of external challenges. The company also cites a sharp rise in one-time expenses, as it invests heavily in expanding its directly operated store network. For 2024, operating profit came in at 246 million euros (approximately 280 million US dollars), underscoring the combined pressures of market slowdown and internal investment.
— Heightened sensitivity to global political and trade changes
— Ongoing reliance on buyers in the US and China
— The need for agile cost management amid long-term brick-and-mortar store expansion
— Rising marketing and digital expenses to sustain brand visibility
— Strategic reappraisal of market entry as global demand patterns shift
Valentino’s performance encapsulates a broader challenge confronting the luxury segment. As trade dynamics and consumer behavior prove increasingly volatile, luxury brands must adapt quickly—seeking fresh growth avenues while responding to external uncertainties. Cumulative investments in retail and marketing weigh on profit margins, while tariffs and geopolitical friction continue to limit demand recovery.
