Salesforce $CRM, a leading provider of customer relationship management (CRM) software, has announced a reduction of more than 1,000 jobs. Simultaneously, the company is actively recruiting specialists to enhance the sales of new artificial intelligence (AI)-based products, signifying a strategic shift in its operational model.
According to Bloomberg, affected employees will have opportunities to apply for other positions within the company. While the report does not specify which departments were affected, it's clear that Salesforce is focusing on advancing AI technology.
With the transition to cutting-edge technologies, Salesforce aims at:
- Increasing sales and marketing efficiency through advanced predictive systems and automation.
- Enhancing personalization in CRM offerings by providing more tailored and adaptive solutions.
- Optimizing business processes to reduce costs and improve client interactions.
As of January 31, 2025, Salesforce employs 72,682 people, according to its annual report. The current adaptation strategy includes:
1. Focus on AI solutions: Expanding the product lineup with an emphasis on AI technologies.
2. Investing in new talent: Attracting and training AI specialists to enhance competitive advantages.
3. Change management: Ensuring internal mobility for affected employees and creating new opportunities within the company.
With these changes, Salesforce demonstrates readiness for innovation and adaptation to evolving market conditions. The company's updated strategy, grounded in artificial intelligence, could significantly impact its long-term competitiveness.
