According to informed sources, PepsiCo Inc. is in active negotiations to acquire the healthy soda brand Poppi. This potential deal could have a significant impact on the non-alcoholic beverage market, especially given the growing consumer interest in healthier alternatives to traditional carbonated drinks.

Details of the Potential Deal

The discussed purchase price exceeds $1.5 billion. The New York beverage giant is expected to announce the acquisition as early as next week, which is drawing significant attention from analysts and investors. However, despite the negotiations being in the late stages, there is still a possibility that the deal may be delayed.

Previously, PepsiCo aimed to launch its own product, a functional soda under the brand name Soulboost, but ultimately decided against this idea. The decision to abandon the product development stemmed from early signs indicating it might not achieve success.

Significance of the Poppi Brand

Poppi has established itself as a producer of healthy soda based on apple cider vinegar. The company's products target consumers seeking an alternative to regular sodas without sacrificing flavor. Key characteristics of Poppi include:

• Low sugar content;

• Use of natural ingredients;

• Health benefits, such as digestive support.

These features allow Poppi to stand out among competitors and attract the attention of consumers in the rapidly growing segment of functional beverages.

Potential Market Implications

If the acquisition proceeds, it could have several significant implications for the market:

1. Strengthening PepsiCo's position in the functional beverage category;

2. Expanding the company’s portfolio, enabling a more diverse product offer;

3. Increasing competitiveness amidst rising consumer interest in healthy lifestyles.

The entry of a new player in the market may also prompt other companies to take active steps in developing and launching their own health-focused beverages.

Conclusion

Negotiations to acquire Poppi could represent an important move for PepsiCo as it seeks to adapt to shifting consumer preferences. The functional beverage market continues to grow, and companies must respond to these changes to remain competitive.

It should be noted that representatives from PepsiCo have declined to comment on this information, adding an element of uncertainty to the situation. However, attention to the company's future moves is clearly increasing, and many are hopeful for positive innovations in their product offerings.