According to informed sources, PepsiCo Inc. is in active negotiations to acquire the healthy soda brand Poppi. This potential deal could have a significant impact on the non-alcoholic beverage market, especially given the growing consumer interest in healthier alternatives to traditional carbonated drinks.

Celsius Holdings Inc. $CELH has announced plans to acquire its competitor in the energy drink market, Alani Nu, for an impressive valuation of $1.8 billion, which will be settled in cash and stock. The deal also includes $150 million in tax assets. The transaction is expected to be finalized in the second quarter of 2025, already resulting in a significant 21% increase in Celsius stock amid positive market sentiment.

Coca-Cola Co. $KO recently issued a warning about potential risks to its business stemming from a possible reduction in workforce diversity. This statement was included in the company’s annual report as a response to President Donald Trump’s call to discontinue programs aimed at promoting diversity, equity, and inclusion (DEI) within organizations.