In a significant development that intersects cryptocurrency adoption and capital markets, Trump Media and Technology Group $DJT announced that the U.S. Securities and Exchange Commission (SEC) has declared effective its registration statement concerning the company’s Bitcoin treasury initiative. This approval allows the firm to move forward with a previously disclosed plan to allocate part of its capital reserves into Bitcoin $BTCUSD, reflecting a growing trend among U.S. corporations embracing digital assets as balance sheet alternatives.
On Tuesday, NYSE Arca submitted an application to the U.S. Securities and Exchange Commission (SEC) seeking approval to list the Truth Social Bitcoin Exchange-Traded Fund (ETF). Since the debut of bitcoin-focused ETFs in January 2024, these financial instruments have attracted billions of dollars in assets under management, reflecting strong investor appetite for regulated and liquid avenues to gain exposure to the cryptocurrency market. This move comes amid increasing institutional interest and broader acceptance of bitcoin as an investable asset.
Trump Media & Technology Group $DJT, the media company associated with former U.S. President Donald Trump, is setting its sights on a broader future. Recently, the company revealed its intentions to explore potential mergers and acquisitions (M&A), with a focus on diversifying its portfolio into new sectors, such as financial services. This strategic move marks a significant shift as TMTG seeks to expand its reach beyond its flagship platform, Truth Social, and explore opportunities in industries that could offer substantial growth.
Recently, President Donald Trump’s media company, Trump Media & Technology Group, announced a new milestone in expanding its financial services portfolio. In partnership with Crypto.com, the company is set to launch a series of exchange-traded funds (ETFs) and additional digital products under the brand Truth.Fi. The news generated significant interest in the financial markets, with the company’s stock rising by 10.5% after market close, despite a 38% decline over the past 12 months.
