Tesla has long been synonymous with innovation and leadership in the electric vehicle (EV) market. However, recent challenges have led the company to report a decline in sales for the first time in years. CEO Elon Musk assured stakeholders that 2024 will be a turning point and that Tesla will soon return to robust growth. Yet, the realities of market competition and shifting public perception cast doubt on this optimistic forecast.

Tesla, once a beacon of eco-friendly innovation and cutting-edge technology, is facing declining sales due to Elon Musk's political engagements. In Australia, New Zealand, and some European countries, consumers are distancing themselves from the company, citing disagreements with Musk’s political views and his increasing influence in Donald Trump's administration.