As Nike prepares to announce its quarterly results, expectations are set for the sharpest revenue decline in nearly five years. This situation highlights the significant challenges facing the global leader in sports clothing and footwear. This article examines the primary factors affecting Nike's performance and their potential implications for the company and its retail partners.

Interpublic Group $IPG, one of the largest advertising and marketing corporations globally, reported weaker-than-expected fourth-quarter results. The company attributed this performance to reduced advertising spending from clients in key markets like the United States, which led to revenue declines and project delays.