John Hoke, the longtime creative force behind Nike’s $NKE.NE product design and innovation, will retire in October 2025 after more than three decades of shaping the global sportswear giant. The news, initially shared via internal memo and reported by Bloomberg, signals a major leadership transition as Nike navigates a new chapter in innovation and design.
Nike $NKE is officially returning to Amazon’s $AMZN marketplace in a direct brand partnership, signaling a strategic shift under its new CEO, Elliott Hill. After ending the collaboration in 2019 due to counterfeit concerns and a desire to focus on its direct-to-consumer model, the global sportswear giant is now reembracing wholesale distribution via the world’s largest e-commerce platform.
As Nike prepares to announce its quarterly results, expectations are set for the sharpest revenue decline in nearly five years. This situation highlights the significant challenges facing the global leader in sports clothing and footwear. This article examines the primary factors affecting Nike's performance and their potential implications for the company and its retail partners.
Nike Inc. $NKE and Kim Kardashian’s lingerie brand Skims have announced a strategic collaboration aimed at establishing a new fitness brand. This partnership seeks to expand a range of apparel, footwear, and accessories available under the NikeSkims label.
