In 2023, the collapse of Credit Suisse marked a pivotal moment for Switzerland's financial markets. In response to this crisis, UBS has since been adapting its strategy to meet the new regulatory demands. The Swiss banking giant is now working to limit the future size of its investment bank while simultaneously boosting its capital. This strategic shift not only aims to enhance the safety of the financial sector but also addresses growing concerns about the global competitiveness of Switzerland’s banking system.