In the fourth quarter of 2024, $NFLXonce again reinforced its dominant position in the global streaming industry. The company not only continues to lead worldwide, but has also significantly strengthened its position, outpacing its competitors in subscriber numbers, revenue, and profit. The impressive performance during the holiday quarter is a result of a well-executed strategy that blends popular TV series, live sports broadcasts, and unique exclusive events. A particularly notable factor in attracting new viewers was the surprise musical performance by Beyoncé during the halftime of one of the biggest football matches.