In recent years, the coffee shop market in Southeast Asia has seen impressive growth, and one of the standout examples is Zuspresso Sdn. With plans to open around 200 new stores this year, the brand poses a significant challenge to giants like Starbucks, aiming to become the largest coffee chain in Malaysia within just five years since its establishment.

Nestle SA $NSRGY, the renowned producer of Nespresso coffee and KitKat chocolate bars, has announced plans to accelerate sales growth as current levels are historically low. In the context of rising raw material prices, Nestle intends to increase prices on its products while simultaneously optimizing costs.