Apple Inc. $AAPL has regained its lead in the Chinese smartphone market in May, according to preliminary data released by Counterpoint Research. The company’s iPhone sales saw a global year-on-year increase of 15% across April and May 2025 — the strongest two-month performance since the COVID-19 pandemic began. The rebound was fueled by a return to growth in Apple’s two largest markets, the United States and China, as well as notable sales momentum in Japan, India, and the Middle East.