Farm Rio, operated by Azzas 2154 SA $AZZA3.SA, known for its colorful prints favored by celebrities such as Justin Bieber and Beyoncé, is recalibrating its approach in the U.S. market. Selective price increases have been implemented as a direct response to mounting tariffs. This strategy seeks to soften the financial hit from U.S. trade barriers, while management is simultaneously curbing the volume of exports bound for North America.