Sophia Reynolds

Amid the rapid evolution of digital technologies and changing media consumption habits in the capital markets, MNTN, a television advertising platform, is taking a pivotal step with its initial public offering in the United States. This event is significant not only for the company itself but also for the entire advertising sector, which is currently undergoing a transformative phase.

Overview of the MNTN IPO

MNTN offers brands a unique opportunity to place ads on internet-connected televisions—devices capable of streaming online video content. This technology enables advertisers to reach a fresh audience in an era where traditional cable TV is declining. It is noteworthy that this IPO comes on the heels of active participation by institutional investors. During 2022, the company secured financing from industry giants such as BlackRock $BLK and Fidelity Management and Research.

Business Model and Technological Innovations

The tech world is abuzz as Bain Capital, a private investment firm, is considering the sale of Rocket Software, a major provider of automation software. This potential deal could significantly reshape the industry landscape, valuing the company between $8 and $10 billion, including debt. Amid the rapidly growing influence of artificial intelligence (AI) and increasing technology expenditures, the market is keenly observing these developments.

The IT Spending Boom and the Role of AI  

Artificial intelligence is central to transforming business processes, prompting companies to invest heavily in technology. According to Gartner, a leading research firm, global IT spending is set to climb by nearly 10% in 2023, reaching $5.61 trillion. This increase is driven by the need to update outdated software and automate routine tasks.

India's rapidly growing quick commerce sector, providing products and electronics in mere minutes, is facing significant challenges that may slow its exponential growth. According to a report by Blume Ventures, the expansion beyond major cities remains limited, and competition from e-commerce giants is intensifying. Let's delve into the main reasons driving these trends and their impact on the market.

Quick Commerce What It Is and How It Works

India's quick commerce sector, represented by companies like Zomato $ZOMATO.NS, Blinkit, Zepto, and Swiggy $SWIGGY.NS, Instamart, has transformed consumer experiences by ensuring instant delivery of products and electronics. This market, which reached $7.1 billion in the 2025 financial year compared to $300 million in 2022, is growing at a breakneck speed.

Waze, the navigation app owned by Alphabet $GOOG, is demonstrating its commitment to intensify efforts against illegal online content. Having reached a key user threshold as defined by the European Union's new technological regulations, the company now faces stricter oversight. Meanwhile, adult content platforms such are expected to comply with less rigorous requirements due to a drop in their user numbers.

New EU Regulatory Requirements

According to the Digital Services Act (DSA), online platforms serving more than 45 million average monthly users within the 27 EU countries are classified as Very Large Online Platforms (VLOP). This classification imposes tougher regulatory measures. Thomas Regnie, a representative of the European Commission, confirmed via email that Waze’s reported user data exceeds this critical threshold.