Xiaomi $1810.HK, the Chinese tech giant best known for its smartphones, is accelerating its efforts in the electric vehicle (EV) space. On May 22, the company is set to unveil its first all-electric SUV — the YU7 — at its upcoming product launch event. This move expands Xiaomi’s vision of building a comprehensive smart vehicle ecosystem, reinforcing its long-term commitment to innovation in transportation.
Positioned as a premium electric SUV, the Xiaomi YU7 is designed to rival Tesla’s Model Y in performance and dimensions. With dual electric motors and impressive specifications, the YU7 stands out as a powerful and spacious option in the competitive crossover segment.
Dual-motor all-wheel drive
Combined output: 681 hp
Top speed: 253 km/h
Length: 4,999 mm
Wheelbase: 3,000 mm
These numbers not only outpace several competitors but also signal Xiaomi’s ambition to push beyond the urban compact segment into higher-end territory.
The YU7 follows the commercial success of Xiaomi’s first EV, the SU7 sedan. Launched in March 2024, the SU7 surpassed 100,000 units shipped, firmly placing Xiaomi on the automotive map. Yet, the journey hasn’t been without bumps:
Diminished interest due to safety concerns
Regulatory scrutiny of the driver assistance system
Increased demand for software updates and customer support
These challenges prompted Xiaomi to refine its approach, with a stronger focus on quality control and user experience for its next-generation vehicles.
China’s electric SUV market continues to grow, offering opportunities for both legacy automakers and tech disruptors. Xiaomi’s launch of the YU7 aligns with key business goals:
Tap into broader customer demographics
Increase visibility of the Xiaomi Auto brand
Compete more aggressively with Tesla, BYD, and Nio
Showcase technological leadership in smart mobility
By entering the SUV segment, Xiaomi signals its intent to diversify its EV lineup and strengthen its market share through a compelling product offering.
The introduction of the YU7 SUV is more than a product release — it represents Xiaomi’s evolution into a serious EV contender. While past hurdles with the SU7 exposed areas for improvement, the YU7 launch shows the brand is learning, adapting, and aiming higher. With Tesla and BYD in its sights, Xiaomi’s electric journey is poised to enter a new, more competitive chapter in 2025 and beyond.
Excited to see Xiaomi merging smart tech and mobility with the YU7 launch!