Equirus and Credence Merge in the Family Office Sector Responding to Rising Demand in India

The financial group Equirus Group is making a significant move in asset management by merging its family office business with Credence Family Office. The newly formed entity, named Equirus-Credence Family Office, is poised to become a major player amid increasing demand for investment products among high-net-worth individuals in India.

Establishing the Equirus-Credence Family Office

Equirus Group and Credence Family Office are joining forces:

1. Asset Management. The combined entity will oversee assets worth 180 billion rupees, equivalent to $2.1 billion USD. This substantial volume is indicative of their ambition to expand influence in the asset management sector.

2. Investment and Partnership. Equirus will invest one billion rupees into the joint venture, facilitating the exit for TIW Private Equity, an investor based in Bangalore. This strategic move is aimed at strengthening the positions of both parties.

3. Integration of Talent. The reorganization includes the transition of Credence employees into the new Equirus structure, which promises fresh perspectives and expertise in asset management.

Current Trends in Asset Management

As incomes and financial literacy rise in India, investment products are growing in popularity. High-net-worth clients are increasingly seeking professional family office services:

• Portfolio diversification becomes an essential strategy for preserving and growing wealth;

• Demand for personalized financial advice and comprehensive solutions is expanding;

• A heightened focus on international diversification fuels the need for global investment initiatives.

Strategic Industry Opportunities

The merger of Equirus and Credence has the potential to drive further changes in the market:

• Expansion of Services and Products. Offering a broader range of financial solutions tailored to client needs will enhance the position of Equirus-Credence Family Office.

• Increased Client Trust. Deepening relationships with existing clients and gaining new ones through an expanded service offering may contribute to an increased client base.

• Innovation and Technology. Incorporating innovative technologies into asset management will be a crucial factor for competitiveness in the market.

The creation of the Equirus-Credence Family Office reflects a general trend in the Indian market, where innovation and strategic mergers help companies adapt to the growing demand for asset management services. This merger opens up new opportunities for clients and strengthens market positions, making it a development worth watching in the future.