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In a strategic move signaling the deepening synergy between Gulf developers and global branding, UK-listed Dar Global $DAR.L and Qatari state-owned Qatari Diar are set to announce a high-profile real estate deal involving the Trump brand. According to a source familiar with the matter, the development—featuring a Trump International golf course and branded villas—will mark the Trump Organization’s debut in Qatar’s real estate sector.
The project, part of the sprawling $5.5 billion Simaisma coastal complex located 40 minutes north of Doha, positions itself as a high-end leisure and tourism destination. With a planned 18-hole golf course, a themed amusement park, and luxury residential enclaves, the development is poised to elevate Qatar’s luxury hospitality profile ahead of its long-term post-World Cup tourism vision.
This announcement reflects the broader strategy of Gulf nations to integrate high-end Western brands into regional mega-projects to boost global appeal. For Dar Global, which focuses on premium international real estate developments, the partnership represents another flagship step after projects in Dubai, Oman, and Spain.
The Trump-branded elements of the Simaisma project are expected to include an 18-hole championship golf course and luxury villas under the Trump name. While the Trump Organization has numerous branded developments worldwide, this marks its first foray into Qatari territory, a noteworthy move given the complex diplomatic dynamics in the region in recent years.
Brand introduction to Qatar: First-ever Trump-branded real estate project in the country.
Strategic location: Simaisma is situated along a scenic 7 km stretch of coastline north of Doha.
Massive investment: The total value of the coastal development is pegged at $5.5 billion.
Entertainment focus: Features include a golf course, Trump villas, and the “Land of Legends” theme park.
Developer collaboration: Joint effort between Dar Global and state-backed Qatari Diar, combining international and domestic expertise.
Luxury branding as a growth lever: Developers increasingly turn to high-profile Western brands to attract international buyers and tourists.
Post-World Cup momentum: Qatar continues to invest in destination projects to sustain interest beyond the 2022 FIFA World Cup.
Dar Global’s expansion strategy: Leveraging global partnerships to enter premium markets within and beyond the Gulf.
Tourism diversification: Projects like Simaisma align with broader regional goals to diversify economies away from oil.
Geopolitical nuance: The Trump brand’s arrival in Qatar reflects improved diplomatic ties and a more open real estate landscape.
As the Gulf’s real estate sector pivots toward global integration and lifestyle-oriented mega-projects, the Simaisma development illustrates how political branding, capital investment, and tourism goals converge. The collaboration between Dar Global and Qatari Diar underscores the region’s continued ambition to attract ultra-high-net-worth clientele and position itself as a luxury destination.
The Trump Organization’s involvement adds a polarizing yet globally recognized layer to the effort—reinforcing the trend of bold branding in high-stakes Middle Eastern property development.
