On Monday, the Federal Trade Commission (FTC) filed a lawsuit against Uber Technologies $UBER, accusing the rideshare giant of enrolling some subscribers into its Uber One membership program without their consent and making false claims about the service. Priced at $9.99 per month, Uber One promises users discounts on rides and food delivery, but the FTC alleges that the company misled customers regarding potential savings and the ease of canceling the service.