In light of recent regulatory shifts, one of the world’s largest asset management firms, BlackRock $BLK, has found it necessary to revise its communication strategy with portfolio companies. New requirements by the U.S. Securities and Exchange Commission (SEC) demand that financial companies provide more detailed information about owners when they apply pressure on asset managers regarding environmental, social, and governance (ESG) issues. This article examines how these new SEC rules are influencing BlackRock’s internal processes and interactions.