In recent years, there has been a significant shift in the production strategies of major suppliers, such as MGA Entertainment, due to escalating trade tensions between the United States and China. This trend is particularly relevant for companies that manufacture popular toys like Bratz and L.O.L. Surprise!, which supply their products to major retailers including Walmart and Target.

Recent political and social changes have led many major U.S. corporations to reassess their policies on diversity, equity, and inclusion (DEI). In recent months, companies like $TGT, $WMT , $AMZN, and $META have moved towards scaling back or fully discontinuing these initiatives.