Rogers Communications Inc., a respected Canadian telecommunications company, has made the decision to extend its broadcasting contract with the National Hockey League (NHL). The value of the new agreement is set at CAD 11 billion (approximately USD 7.7 billion), which more than doubles the previous contract valued at CAD 5.2 billion, signed in 2013. However, this announcement has triggered a negative response on the financial markets, leading to a 6.5% drop in the company’s stock price, reaching its lowest level since 2012.

Nike Inc. $NKE and Kim Kardashian’s lingerie brand Skims have announced a strategic collaboration aimed at establishing a new fitness brand. This partnership seeks to expand a range of apparel, footwear, and accessories available under the NikeSkims label.