Polestar
Polestar's Position in the Chinese Market: Reducing Footprint and Exploring New Horizons
The electric vehicle brand Polestar, a Swedish manufacturer that is part of billionaire Li Shufu's automotive empire, has recently announced a reduction in its presence in the Chinese market. This decision includes downsizing its store network and exiting a joint venture focused on sales and marketing with a local company. The key takeaways from this move highlight a changing perception of competitiveness and strategy in the largest automotive market in the world.