MultiChoice Nigeria, a subsidiary of the South African pay-TV giant MultiChoice Group $MCG.JO, reported a staggering 44% drop in subscription revenue to $197.74 million for the fiscal year ending March 2025. This marks a significant decline from the $355.93 million recorded in the prior year, driven primarily by aggressive subscriber attrition. The financial report attributes the drop to "significant customer losses in Nigeria", where macroeconomic instability and accelerating inflation have substantially eroded consumer spending power. As of April 2025, Nigeria’s inflation rate surged to 23.71%, according to the National Bureau of Statistics, exacerbating household budget constraints.