Li Shufu, a billionaire and founder of one of the largest automotive empires in the world, is currently facing a number of significant challenges in the rapidly changing automotive market. His company, Geely Automobile, part of Zhejiang Geely Holding Group Co., has been struggling to catch up with the leader in electric vehicle production, BYD Co. Simultaneously, global ambitions for Volvo Car AB, which Geely acquired, are being hampered by trade conflicts, further impacting the company's profitability.