The Indonesian coffee industry is undergoing transformative changes with the emergence of the Fore coffee chain, which has quickly become a focal point for investors. This seven-year-old company, having already gained widespread popularity among local consumers, is now preparing for its initial public offering (IPO). Its bold entrance into the market comes at a time when the overall investor sentiment in Indonesia is affected by a declining market index and a record-low Rupiah value, yet seeks fresh opportunities in the booming coffee sector.