Following recent concerns over lower-than-expected earnings, Nike experienced a nearly 6% decline in its share price ahead of the trading session. The announcement of a forecasted drop in fourth-quarter revenue, coupled with a notable 17% decrease in China’s quarterly sales—attributed to reduced discretionary spending—has sparked discussions around the company’s future under new leadership.

Nike Inc. continues to transform under the leadership of its new CEO, Elliot Hill, and recent changes in the upper management team reflect this direction. Specifically, the company is witnessing the departure of two key figures: the Chief Strategy and Transformation Officer, Daniel Hife, and the Chief Communications Officer, Kejuan Wilkins.