Domino’s Pizza Inc. $DPZ reported an unexpected decline in U.S. same-store sales for the first quarter, reflecting broader pressures from persistent inflation and heightened macroeconomic volatility. The world's largest pizza chain faced a 0.5% drop in comparable sales, missing analysts' expectations of a 0.5% increase, according to data compiled by LSEG.

In the fast-food industry, the game of price hikes and discounts is becoming increasingly complex. The most recent example is Domino's Pizza $DPZ, whose quarterly sales in comparable stores fell short, leading to a 5% drop in share value. Consumer demand for fast food is expected to remain under pressure in 2025 as companies aim to offer more affordable menu options to budget-conscious customers.