The recently announced 25% tariff on imported cars by then-US President Donald Trump has become a major challenge for the European economy. This policy change triggered an immediate wave of criticism from Germany’s Economy Minister and the country's automotive industry representatives. The potential consequences pose risks not only for European interests but also for the United States itself. Amid escalating tensions, both sides emphasize the need for urgent negotiations to prevent a full-scale trade war.
Tesla, a leader in the electric vehicle market, encountered significant challenges in the European market in February. According to JATO Dynamics, the company's vehicle sales lagged behind traditional automakers like Volkswagen and BMW, as well as several Chinese manufacturers. Experts note that Tesla's position has been affected not only by increased competition but also by the company's operational characteristics and related political nuances.
At the recent CES 2025 exhibition, BMW unveiled its new iDrive system, which promises to create waves in the automotive world. The spotlight was on the innovative technology that allows the digital interface to be transferred from the traditional dashboard to the vehicle's windshield. This groundbreaking feature not only enhances functionality but also gives drivers the ability to customize the interface to their preferences, making the driving experience more comfortable and intuitive.