On Monday, French antitrust regulators imposed a fine of 150 million euros (approximately 162.4 million dollars) on Apple for abusing its dominant position in the mobile app advertising market. This event marks a significant milestone in the ongoing confrontation between major tech companies and the increasingly strict European regulatory framework regarding data privacy and competitive practices. The fine comes as a direct consequence of the use of the App Tracking Transparency tool—a mechanism intended to safeguard user privacy but seen by regulators as a means to favor the company’s own interests over those of its competitors.