Alphabet Inc. $GOOGL, the parent company of Google, is set to face a critical antitrust trial in September, which could have far-reaching implications for its advertising business. The case stems from antitrust concerns raised by U.S. regulators about Google's dominance in the ad tech sector. Specifically, the U.S. Department of Justice (DOJ) has proposed that Google sell a significant portion of its advertising technology assets to alleviate concerns of anti-competitive practices. With the trial set to take place in Alexandria, Virginia, this case represents a pivotal moment not only for Google but also for the broader tech industry.